SOCIAL MEDIA
Subtle conversation relative to Valencia had been taking place; however, creating the dynamism of a strong social media campaign was the primary objective. A community focused blog as well as active pages and accounts on Facebook, Twitter and YouTube were developed. The outcome was swift generation and growth of a broad, highly participatory user base. Awesometown’s campaign momentum skyrocketed as community members and potential residents were provided with the connective experience they desired.
