THE STORY
Newhall Land’s goal was to reintroduce their master-planned community, Valencia. It was key to reignite excitement within the community while bringing Valencia into focus as a destination for potential homebuyers outside the local area. The town had been quietly expanding for many years — it was a high time for Valencia to step into the spotlight.
OUR WORK IN ACTION
At the heart of a desirable community, you’ll find its residents. The campaign took shape after meeting with many Valencia community members. The one word appearing as a common thread in the interviews: awesome. Awesometown was then born.
