Shapell Homes wanted an innovative campaign that would ignite the market during a period of stagnation. Their goal was to produce something that would garner attention, generate word-of-mouth and drive sales office traffic. To meet their requirements meant thinking beyond what was “normal” for homebuilder branding.
OUR WORK IN ACTION
The national award-winning campaign combined humorous interactive content with print, radio, and e-marketing for a comprehensive new brand. A homebuilding industry first, this irreverent and compelling campaign brought Shapell’s marketing platform up to speed with the New Media while increasing sales office traffic.