THE STORY
O’Brien Homes was looking to create a cohesive brand identity for Fusion in Sunnyvale, a townhome community in the Silicon Valley’s thriving tech industry. Their aim was to create messaging that appealed to young professionals while emphasizing the community’s modern appeal.
OUR WORK IN ACTION
Based on the tech-savvy target demographic, we felt the best way to connect with potential buyers was to communicate with them on their own level – utilizing numerous mediums and electronic forums. Fusing bold headlines with tech-inspired designs, the community’s print ads, e-blasts, social media and head-turning website left a lasting impression.
