South County Housing needed a unified brand identity for The Cannery District, a new mixed-use community directly in the middle of downtown Gilroy. They wanted to call attention to the Gilroy community’s past, while also bringing the downtown area into a more commercially viable present.
OUR WORK IN ACTION
Our platform for The Cannery District embraced its rich history, but also looked forward with vibrant, modern designs, witty taglines and a colorful presence. Print ads, direct mail pieces and a comprehensive signage promotion were combined with a fresh website and e-blasts to create interest and drive homebuyers to the welcome center.